9 Reasons Why Not To Promote An Affiliate Product

Why Not To Promote An Affiliate Product

If you are looking for new affiliate products to promote you can find many on affiliate marketplaces like JVZoo, ClickBank or Warrior+. However, with all the offers available you might feel overwhelmed what product to go for. So here’s a selection of reasons why not to promote an affiliate product.

Reasons why not to promote an affiliate product:

1. Sales page has an exit pop up with subscription box

There’s nothing wrong with offering a freebie to those people who are not yet ready to purchase a product.

However, if a product vendor is using this method you need to check it carefully, as some product vendors prefer to send follow up emails to this list with their own affiliate ID. This will result in the loss of your commission, means the affiliate marketer sends traffic for free, but just gets credited for a portion of the sales.

Luckily you can check easily that everything goes well. Click your own affiliate link first, so that you are cookied from the affiliate network. Then try to leave the page to make the exit pop up appear. Sign up to the list in the pop up and check the emails you receive from this list. Click the links in the follow up messages and make sure that your affiliate cookie is still in place.

For cookies from affiliate networks such as JVZoo or Clickbank you can easily verify this when clicking through to the checkout page. You will find the affiliate ID somewhere on the bottom of the checkout page like in the example below.

Affiliate ID on Checkout Page

 

2. Sales page has an exit pop up with a discount offer

Using this kind of exit pop up is another trick to avoid paying commission to the affiliate.

Two sneaky tricks will work in favor of the product owner. Either a different affiliate platform or sales processor is used on the discounted sales page, or the product owners link to the downsell page with their own affiliate link.

Like in the example above, just click your own affiliate link first to reach the sales page, and then follow the exit pop up procedure to verify your affiliate ID is cookied through the whole process.

Bonus Tip: If you want to promote the product, but avoid the pop up to appear on the sales page, you can use this WordPress plugin to disable the exit pop up on the sales page. It works perfectly, you can check it out in this example showing the pop up, and this example with the pop up disabled.

Check out WP Link Shield

 

3. There are too many partners launching this product

In some product launches you can find three or more marketers teaming up to launch a product.

While I can understand that it might be necessary for a big launch of an amazing software product, I can’t see the need when launching a $7 ebook. The only reason here is people partnering up in various launches to share the buyers list afterwards. As a result you will share your subscribers not with one or two, but even three or more other marketers.

In my opinion, every product launch that has more than two people partnering up is a no go and I’ll stay away from it. I suggest you doing the same and avoid sharing your buyers with a whole bunch of other marketers.

 

4. Product isn’t paying attractive commissions

Not everyone will pay 100% commission on the front end. This is fine even for lower priced products, as long as there is a funnel in place that will pay additional commissions on the upsells.

But when the front end price is less than $10 with a commission of 50% and there is literally no funnel in place then I have to question if it is worth to send my audience there and share my buyers with the product owner.

That being said, I have and still will promote products with a low entry price, even $1 products, if the funnel promises to increase the overall earnings per click for this promotion.

 

5. Product has a too high refund rate

It is always good to keep an eye on the refund rate of a product and many market places will give you this information.

The refund rate shows the percentage of buyers that have asked for a refund, and it is a good first indicator about the quality of a product.

However, as their can be various reasons to ask for a refund, the refund rate shouldn’t be the only indicator to judge a products quality. But if a product’s refund rate is above the 10% mark it’s a good sign to stay away from it.

 

6. Product is low quality

Talking about product quality, I have mentioned it already in other posts, and it needs to be said here again, as it is one of the most important things to look for when promoting a product. And the only real way to judge a product’s quality is by trying the product yourself.

Now, it doesn’t matter if you have a relationship to the product owner and he gives you a review copy, or if you crank out your credit card and purchase the product yourself. Important is that you know exactly what you are promoting and that you can stand behind it.

 

7. Product has too many upsells and downsells

I mentioned it earlier, having a funnel in place that pays  additional commission for every sales to the affiliate, is a method to increase the overall EPC.

A few upsells won’t bother anyone, especially if they are highly connected to the front end product, and help the front end buyer to solve a problem they are having even faster.

But in some cases product owners decide to add so many upsells to their funnel that you feel like Don Quixote fighting against windmills.

And as you can see in the video below from a well known marketer Andy Brocklehurst, I am not alone when saying that I am not promoting such an affiliate product.

 

8. Selling a Resell Rights or PLR product

Sometimes you come across  people selling Resell Rights or PLR products. While this is a suitable method to get a product out fast, there are some things to consider when applying this method.

As these products can be used by hundreds if not thousands of people, it is always recommended to make changes. Not only to the product itself, but also change the product name, ecover, sales letter and other promotional material.

Just putting the downloaded private label rights on one or all of the marketplaces as is, and trying to attract affiliate to it, is a no go.

If I’d like to promote this particular product, I could easily go to a PLR download site, grab the product and sell it myself without sharing the commission, and my buyers, with someone else.

 

9. Product is not suitable for the audience

Each product an affiliate is promoting needs to suit their audience. And if it doesn’t fit, it just doesn’t fit.

Nothing is worse than promoting an off topic product to your list, and it will result in unsatisfied subscribers, high unsubscribe rate, complaints and low conversion rates.

With so many products launching every single day on one of the market places it should be easy to find something suitable to promote.

But if affiliate marketers have a good reason why they want to promote a particular product, although it doesn’t suit their audience, then they will at least need to come up with a special angle that makes this connection.

 

Your turn

Are there any other reasons for you why not to promote an affiliate product to your audience? If so, let me know in the comment section below. And if you believe that this post could help one of your friends, please consider sharing it on your social networks.

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23 Comments

  • Adrian Jock

    Reply Reply July 27, 2016

    Hi Torsten,

    I use many “in-house rules” when deciding whether to promote a product or not. Including the ones you mentioned. And way much more.

    For example, usually I avoid the affiliate programs that aren’t managed by a third party, other than the seller. In addition to the obvious reason, there’s another one: some sellers use bad, old or outdated scripts and the consequence is that sometimes some commissions aren’t properly tracked.

    Now coming back to my rules and the way I take a decision… the fact is that I don’t apply all my rules all the time. That’s because otherwise I may end up not promoting anything 🙂

    So actually I assess the risks involved, I compare the risks that may occur if I promote the product x with the risks related to the promotion of the product y, and then I take a decision.
    Adrian Jock recently posted…AWeber vs GetResponse. Marketer’s Best Friends. Epic ReviewMy Profile

    • Torsten

      Reply Reply July 28, 2016

      Hi Adrian,

      my rules are not carved in stone and there are always exceptions. But they are a good starting point to look at when evaluating a product.

      Then there are other things I’m looking at before I decide to promote a product, but these are more in the category of personal likes and dislikes, including my gut feeling. So actually not worth sharing.

      And, as you said, applying all of them would not leave me a lot to promote.

      Cheers,
      Torsten
      Torsten recently posted…Affiliate Marketers Beware: The Sneaky Tricks How Product Owners Steal CommissionMy Profile

  • David Rhodes

    Reply Reply July 28, 2016

    Hi Torsten
    Thanks so much for this wonderful valuable information. I will share with all my friends cause I am sure this will be new to them as well. I plan on doing lots of promotion especially with affiliate marketing after retirement which will be approx two years three hundred forty one days. This kind of information means a lot to me. After reading and studying marketing I have found some sneaks but most are actually honest and helpful. But I will save these tips and practice each one. I do believe for sure that you should buy and test the quality before promoting to my audience. I say again I appreciate your post again. God bless. David A Rhodes
    David Rhodes recently posted…4 Must Have Tools for Affiliate Marketing SuccessMy Profile

    • Torsten

      Reply Reply July 28, 2016

      Hi David,

      thanks for your stopping by and dropping a comment.

      As you’re counting the days already, I can see you are desperately looking forward for your retirement. 😉

      I am looking forward to see what you will be up to then, saw you started your blog already. Congratulations on the first step.

      And thanks for sharing on Facebook and Twitter.

      Have a great day,
      Torsten
      Torsten recently posted…The Big Product Launch Jacking HoaxMy Profile

  • Wael Kaheel

    Reply Reply July 28, 2016

    Hi Torsten,
    Excellent information on affiliates promotion. I was shocked when I saw the video from Andy.. wow he scrolls down and I saw the funnel about Explaindio. It’s insane!

    The exit pop up with subscription box, it really takes me off and will not promote.
    Great stuff, thank you.
    Wael Kaheel recently posted…Why Email Marketing Matters?My Profile

    • Torsten

      Reply Reply July 29, 2016

      Hi Wael,

      thanks for commenting.

      This was definitely one of the worst examples of adding upsells to your funnel and upsetting customers as well as affiliates.

      Offering upsells is a legit method though, but it needs to have a limit. Hey, even McDonald’s knows where to stop when we neglect to take the additional fries… 😉

      As for the exit pop ups, you really need to try this WordPress plugin. It works like a charm and simply disables the pop up on the external site, besides all the other features it offers.

      Cheers,
      Torsten
      Torsten recently posted…The Shameless Truth About Selling 7 Dollar ProductsMy Profile

  • David Weber

    Reply Reply July 30, 2016

    Great post, I did not know about some these “sneaky” methods.

    Learn something new every day… thanks for sharing.

  • Ravi Chahar

    Reply Reply July 30, 2016

    Hey Torsten,

    People are promoting the products on their blog to make some money. But do they know all the aspect of that product and the affiliate marketing? I don’t think so.

    You have explained some great points here. I am sure, people would like to know more about it and why they shouldn’t promote and affiliate product.

    Thanks for sharing with us.
    Have a great day.
    ~Ravi
    Ravi Chahar recently posted…WordPress Mistakes Which Can Shatter Your Dream of Building A Better Blog.My Profile

    • Torsten

      Reply Reply August 1, 2016

      Hey Ravi,

      thanks for stopping by and commenting.

      Yes, I do think very often people don’t do their due diligence properly when they decide for a product to promote. Doing this will be in the end to their own benefit, as well as their customers’.

      Have a great day,
      Torsten
      Torsten recently posted…25 Affiliate Marketing Mistakes, Are You Making One Of Them?My Profile

  • Mandy Allen

    Reply Reply July 31, 2016

    Hi Torsten,

    You have made some compelling points here and some things I would not have known to look out for. I do only promote products I have tried or at least reviewed, simply because I do not want to put my recommendation on something that is not up to scratch. I find so many products have a really valid basis but are simply full of ‘packing’ with no substance to the actual content.

    Thanks for sharing.

    Enjoy the journey!
    Mandy Allen recently posted…Creative Action And The Learning CurveMy Profile

  • Joan J. Carrigan

    Reply Reply August 1, 2016

    Thank you for an interesting post. I just started blogging and I am not at that point where I can monetize my blog yet. You did point a lot of things that make a lot of sense. I can definitely use the advice. Thanks again!
    Joan J. Carrigan recently posted…Bitcoin Binary Trading-All You Need To KnowMy Profile

  • Paul Bola

    Reply Reply August 2, 2016

    Problem with affiliate marketing is trust that no longer exist due to malware and virus links on the internet, no one like malware and virus to come in their Pc. I don’t know much about affiliate marketing, it’s just my observation.
    Paul Bola recently posted…Transitioning Patients to Patient Portal TechnologyMy Profile

  • Daniel J. Chappell

    Reply Reply August 2, 2016

    Nice and detailed article, like always,
    affiliate income is often seen as ‘dirty’ by people, but if done in an upfront way can actually convert better.
    Daniel J. Chappell recently posted…Saving For Retirement: How Much Is Enough?My Profile

    • Torsten

      Reply Reply August 11, 2016

      Hi Daniel,

      thanks for stopping by.

      I agree with you, there always needs some research to be done before setting up a successful affiliate marketing campaign.

      Unfortunately many people don’t do their homework properly, but want to complain afterwards.

      Have a great day,
      Torsten
      Torsten recently posted…25 Affiliate Marketing Mistakes, Are You Making One Of Them?My Profile

  • Adeel Sami

    Reply Reply August 9, 2016

    Hello, Torsten!

    So good to be at your place! 🙂

    I first want to give a recap of myself; I am not into affiliate marketing as of now (as I think I am not confident enough) ..

    And glad that I landed on this great post that really clears up some very deep concerns of mine.

    I hope to be into affiliate marketing very soon and will really go through the points that you mentioned in here.

    Thank you for covering it and I am sharing it on my social circle so that it is read by the maximum people working and looking for affiliate marketing!

    Thank you once again! And see me often!

    ~ Adeel

    • Torsten

      Reply Reply August 20, 2016

      Hi Adeel,

      it’s nice to see you around. 🙂

      When paying attention to what is mentioned above, you’re already on a good way. The most important thing is to check the product you want to promote yourself, so that you know what you are talking about and you can be confident to recommend a top quality product to your list.

      If you have any further questions, don’t hesitate to get in touch with me.

      Have an amazing weekend,
      Torsten
      Torsten recently posted…What Is The Best Link Cloaker To Buy Right Now?My Profile

  • nathan

    Reply Reply August 17, 2016

    Hi Torsten
    Great article.

    So many of these ring true and really annoy the hell out of me.
    Mostly more than 2 people on a product.
    I bought an ebook last week and ended up on 5 email lists. Ridiculous!!
    Also the amount of upsells that are being created is beyond a joke. My problem with upsells is that if you are promising certain things in the front end sales page, then shouldn’t that be included in the sale, rather than making people jump through hoops and pay more just to get what was promised.

    Thanks for sharing mate
    nathan recently posted…What is Shopify Part 2My Profile

    • Torsten

      Reply Reply August 20, 2016

      Hi Nathan,

      thanks for stopping by and commenting.

      I don’t mind upsells in a funnel, in fact for an affiliate is is even good, as it can increase your overall EPC.

      However, the front end product needs to solve the problem by itself, without the need of purchasing any of the upsells. If the upsells offered within the funnel help to achieve the results promised in the front end product faster or easier, then that’s fine.

      But if the upsell is needed to achieve these results then it is a no go for me.

      Have an amazing weekend,
      Torsten
      Torsten recently posted…IM Affiliate Funnel ReviewMy Profile

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